Think of the ‘Golden Arches’ of McDonald’s or the Nike ‘Swish’. They bring on a visual image and a range of emotions, feeling and thoughts about your experiences with that company and it’s products, staff, advertising, etc.
Brand for a company no matter how big or small is important. Scale does have an effect; inconsistent customer experience may not hurt Nike, but it might hurt your business. Consistent experience is what McDonald’s have built their success on, even if you don’t like their “food” it does taste the same the world over.
When we brand a company, it is more than just a logo, it is about consistently delivery of your message across all customer contact points. That is, in person, on the phone, e mail, the web, signage, advertising, etc.
Your Brand can become, by far, the most valuable asset you have.
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